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Home’s lit sign ‘out of keeping with area’

East Riding councillors rule

 

DEBATE: The controversial care home sign

  By Andrea Kirk  
       
   

A RETROSPECTIVE planning application by The Park Residential Care Home in Hornsea to display a lit sign has been refused.

The care home on Cliff Road made a retrospective application to East Riding Council for the display of the static, top lit sign at the front of their premises in June.

But the Eastern Area Planning subcommittee’s decision to refuse the planning application highlighted Cliff Road being predominately residential with few signs and adverts.

The sign which is 1.19 metres high by 2.4 metres wide has been objected to by neighbouring properties, Hornsea Town Council and Hornsea Civic Society.

The refusal on September 2, followed a request to take the decision to the committee by Councillor Barbara Jefferson to allow a full and open debate.

The report of the East Riding Council’s director of planning and economic regeneration ahead of the committee meeting recommended the application be approved.

The report conclusion stated: “The display of the signage at this site is considered an appropriate form of development. The scale, design, appearance, siting and illumination of the proposed signage is considered acceptable within this location and does not result in any adverse amenity or public safety or highway concerns therefore is considered to comply with the National Planning Policy Framework.”

Five households near the care home collectively stated in an objection letter “We would like to oppose in the strongest terms both the sign as it is at present and the lighting.”

Some of the reasons given for their objections include the sign not being in keeping with the area and being larger and more intrusive than the previous sign. They also state issues with the illumination of the sign including the brightness of the light and the sign being illuminated all night, all year round. The light intrusion is described as: “noticeable and unacceptable.”

In their letter it’s claimed the neighbours were told by the care home staff the size of the sign and lighting are necessary for emergency services to find them quickly and there was confusion over the name change from Elim Lodge to Park Lodge.

The neighbours’ objection added: “We refute this completely: the name has been Park Lodge now for at least three years and we wonder what emergency vehicles do not have Satnavs nowadays. If members of the public need to find it, the building would not be confused with any nearby houses and the numbering system on the street is not difficult to follow.”

The neighbours’ report includes research into signage of other residential homes in and around Hornsea concluding Park Lodge’s to be the largest with only another one being illuminated. However, unlike Park Lodge’s they conclude this one is smaller and attached to the front of the property as opposed to being directly next to the street.

Hornsea Town Council and Hornsea Civic Society both objected to the application because of its size, the location causing disturbance for neighbouring properties and preserving the character of the conservation area.

The East Riding Council planning committee voted to refuse the application on the grounds that the signage is a form of advertisement stating: “Under Regulation 3 of the Control of Advertisement Regulations 2007 advertisements are only subject to control in the interests of amenity and public safety. Paragraph 132 of the National Planning Policy Framework states the quality and character of an area can suffer when advertisements are poorly designed and sited.”

The committee said the sign was: “Out of keeping with the character and appearance of the area, therefore causing harm to public amenity.”

 
         
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